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EXPIRED!!! - HOW TO SELL A HOUSE THAT DIDN'T SELL EXPIRED HOMES If your home has just come off the market and hasn't sold, don't be discouraged. The reason it didn't sell may have nothing to do with your home or the market. In reality, your home may have been one of the more desirable properties for sale. If your listing has expired and you still want results, before you put your home back on the market, take a step back and review your situation. Q Where should you begin? A. Start by making a commitment to do what it takes to market your house to get it sold. With the right system, the home sale you want is still well within reach. Q. Why didn't your home sell? WHY SOME HOUSES DON'T SELL? A. Review your previous selling plan and you'll discover that an expired listing usually reflects a problem in one or more of these four major areas: 1. Teamwork, 2. Pricing, 3. Condition of Your Home 4. Marketing. 1- TEAMWORK Your home is a major financial investment, and your relationship with your Realtor should be a full partnership where your needs and wishes are heard, and you receive detailed and dependable feedback on the progress of your sale. Your agent has a responsibility to source this feedback from the agents who have shown your home, and to communicate this to you so together you can make the right decisions about what to do next. How well did this occur the last time you had your home up for sale? Every Seller Can Boost a Property's Exposure! 1. Make your house easy to show. Consider installing a lock box. Allow
showing times that are convenient to buyers. REMEMBER - The next prospects who visit your home may be your buyers - be ready for them! 2 - PRICING Did price work for or against you? The "right" price depends on market conditions, competition and the condition of your home. Pricing it too high is as dangerous as pricing it too low. If your home doesn't compare favorably with others in the price range you've set, you won't be taken seriously by prospects or agents. You'll get the facts when you see the statistics! To help you to establish a realistic selling price for your home, ask your agent to provide you with an up-to-date competitive market analysis to give you: A. A review of comparable homes recently sold or currently for sale B. An idea of how long other homes have been listed, in order to calculate an average time in which a home can sell in today's market C. Areview of homes whose listings have expired, to understand what issues were at play. |
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